An AI executive assistant for founders
Last updated
By Josh Macdonald, founder of Ordaily
Ordaily is an AI executive assistant built for founders. It takes the admin layer off your plate (the triage, the scheduling, the reminders, the “quick” replies that eat the afternoon) and runs it from WhatsApp, so you deal only with the decisions that actually need you. It drafts in your voice, books your meetings and briefs you every morning, and it never acts without your approval.
The founder’s real problem: the day never belongs to you
You didn’t start a business to manage an inbox. But the average professional is interrupted 275 times a day, handles around 117 emails a day, and loses close to three days a week to “work about work”: the coordinating, chasing and status-updating that isn’t the work itself. For a founder wearing every hat, that’s the whole week.
Sources: Microsoft 2025 Work Trend Index (interruptions; emails per day); Asana Anatomy of Work Index (“work about work”).
What it does
A good EA doesn’t just answer: it acts
Into Urgent, Priority, Must read and FYI, and only interrupts you when it matters.
Ready for a one-tap approval. It never sends without you.
Books meetings, and turns transcripts into summaries and action items.
Your day, your inbox, and what needs you, as a message, and as a voice note once you’ve opened the chat that day.
Premium (coming soon) adds more connected inboxes; Enterprise has custom pricing, talk to us.
Everything is proposed for your yes, and you can disconnect any tool at any time.
Why WhatsApp, not another dashboard
Founders don’t need one more app to check. Ordaily lives in WhatsApp (the app you already have open) so it reaches you instantly and you reply in seconds, by text or voice note. There’s a full dashboard too, if you want it, but you never have to open it.
It sits on top of your existing stack
Gmail and Google Calendar on every plan, connected directly through Google OAuth, plus Slack and ClickUp (both in beta). Fireflies recaps reach Ordaily by email. Google Drive is coming soon. Outlook email and Microsoft Calendar are in beta, and Microsoft Teams is in beta too. You keep working exactly as you do now. Ordaily just adds the layer that reads across your stack and acts where it counts.
Trust
Powered by leading AI models. Built for POPIA, hosted in Johannesburg, encrypted in transit and at rest, a verified Google Workspace app, and your content is never used to train any model.
Pricing
Lite R299/mo. Launch pricing, locked for 12 months: Standard R999/mo, Premium R2,500/mo (coming soon), the Enterprise, custom pricing, talk to us (then R1,500 for Standard). Billed in ZAR; USD guide $60 for Standard. Standard is open now.
Questions
- Can it really write like me?
- It drafts replies in your own writing voice for your approval: you review before anything sends.
- Is it autonomous?
- Only where you allow it. By default it proposes and you approve. Enterprise has custom pricing, talk to us.
- Do I need to be technical?
- No. Sign in with Google and connect your inbox and calendar.
- What does it cost?
- Lite R299/mo. Launch pricing, locked for 12 months: Standard R999/mo, Premium R2,500/mo (coming soon), and Enterprise has custom pricing, talk to us (then R1,500 for Standard). Billed in ZAR; USD guide $60 for Standard.
Illustrative: a founder gets the 06:45 brief, sees three Urgent emails already drafted, approves two and edits one, and books a meeting by replying to the calendar suggestion, before the first coffee. (Illustrative; not a real account.)
Give the admin to Ordaily
Built for POPIA · Approval on everything · Your data is never used to train any model